I recently read an interesting blog by Seth Godin about how businesses treat their customers. He says that the thing that most businesses do with their customers is “they take their money.”
So what are we doing in the church? We are marketing to customers. We provide a “service” that people pay for in the form of a “tithe.” The “services” we provide are professional music, entertaining videos and inspirational messages.
Godin goes on to say that the loyal customers get neglected while most businesses advertise to acquire new customers (half-off for new customers while the loyal ones pay full price).
Let’s be careful not to shape the gospel to meet the needs of the crowd.
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Worship is not a talent show.
By: sehaase on September 19, 2011
at 10:55 AM
Like the post on ‘How Churches Treat Their Customers’. So true! ‘Church’ today is nothing more than an Enterprise started and cultivated by entrepreneurs (clergy). The true model for Jesus’ assembly isn’t and never was a business entity with Programs, Properties and Professionals who are paid to run them. Let’s keep on getting the truth out!
By: Bobby Kmiec on November 29, 2011
at 5:23 AM